Specialist E-commerce Jewellers, Diamond Boutique, Join the Secura Virtual Private Cloud


By Neal Wilkinson on 22nd June, 2016.

Bespoke jewellery, handcrafted with fine diamonds and coloured gemstones

Secura are excited to welcome Diamond Boutique to our Virtual Private Cloud hosting platform. Diamond Boutique are a rapidly growing e-commerce business who are supporting their online transactions with Secura’s robust, highly available and secure cloud platform.

About Diamond Boutique

Diamond Boutique are specialists in fine diamond and coloured gemstone rings, earrings, bracelets and pendants. All stones are ethically sourced and quality checked before being handcrafted by their expert jewellers.

Their collection includes a range of classic, vintage and contemporary designs, and they also offer a bespoke service for customers who want to create their very own unique, one-off piece.

Founded in 2009, Diamond Boutique have grown quickly, launching their first e-commerce site in 2012. They have been selected as finalists in the E-Tailer of the Year 2015 category at the UK Jewellery Awards and their products have featured on reality TV show, The Only Way Is Essex.

Diamond Boutique – Growing an E-commerce Business

As Diamond Boutique is a growing business with ever increasing web traffic, they recognised it was vital their hosting infrastructure could scale easily to meet these demands. Seasonal spikes in traffic around Christmas and other occasions also needed to be managed effectively, with the flexibility to add and remove additional capacity as it was required.

Availability and performance were also crucial considerations as their online revenue depends on visitors being able to both access the site and then have a satisfying experience using it, with no slowdown or technical issues. Diamond Boutique work hard to instil their customers with confidence when they are making, what are often significant, online purchases through the site and these promises needed to be backed by highly secure infrastructure.

Helpdesk support was also a key issue for the business. Transactions are processed through the website round-the-clock, from all over the world, and they wanted to be able to access responsive technical assistance 24/7, to ensure the smooth running and uninterrupted operation of the website, whatever the hour.

Secure and Highly Available Cloud Hosting

Diamond Boutique’s website transactions are critical, with downtime causing significant loss of revenue as well as potentially damaging the brand perception of the business. The Secura Virtual Private Cloud is built from the ground up to be highly available with strict SLAs, to support those revenue and business critical websites that demand maximum availability.

The VPC’s infrastructure design supports secure applications and offers the perfect foundation for the secure, PCI compliant transactions and processes that Diamond Boutique require, hosted within Tier 3 + data centres with the highest levels of physical security.

Responsive, 24/7 support is available to Diamond Boutique from Secura’s 3rd line only, ISO 20000 certified support desk team, who also monitor their platform, proactively responding to potential issues to ensure the smooth, uninterrupted performance of their site.

Secura CEO, Ollie Beaton, commented:

Diamond Boutique are a luxury brand who are passionate about delivering exceptional quality and I’m thrilled that the Virtual Private Cloud will be supporting their online business as it continues to grow.

To find out more about Diamond Boutique and their collection, please visit their website at: www.diamond-boutique.co.uk.


Neal Wilkinson

Head of Marketing

Neal works in the marketing team at Secura and makes sure everyone uses the correct font size on their emails. Sometimes he succeeds.

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