Innovative E-commerce Textile Designers, Fashion Formula, Join the Secura Virtual Private Cloud

By Sally Bryant-Haswell on 11th October, 2016.

Bespoke, online textile printing and design for homeware, fabrics and wallpaper

Secura are delighted to welcome Fashion Formula to our Virtual Private Cloud hosting platform.

Fashion Formula are an exciting business who are supporting their e-commerce platform with Secura’s highly available and secure, Virtual Private Cloud platform.

About Fashion Formula

Fashion Formula are specialists in designing and printing textiles including fabrics, wallpaper and gift wrap. All the inks they use are eco-friendly, printing material digitally using the latest technology and techniques to ensure quality print at a very competitive price.

Their e-commerce site includes a collection of designs which can be ordered to print across a wide range of different textiles. The really exciting and innovative element of the site allows for printing of completely bespoke designs created and uploaded by customers, who want to design their own unique textiles. Users are guided through the process of uploading their final design and printing their bespoke textiles by step-by-step tutorials and tips.

Building a Design Community

The team at Fashion Formula are also building a vibrant and active community of designers on the site, whose unique designs can then be accessed by customers on the site and used on their own products.

This crowd sourced approach encourages a huge amount of creativity and ensures an ever expanding library of unique designs and styles for their range of products.

Start-Up E-commerce

As a start-up business, launching a new e-commerce into the market, Fashion Formula recognised it was vital that their hosting platform delivered the robust performance they needed to build confidence in their service among their customers and could be scaled quickly and easily as they started to grow.

The availability of the website is critical to the revenue of the business, and its vital services are always online and deliver a consistent, high quality user experience.

Secure and Highly Available Cloud Hosting

Any downtime for e-commerce businesses results in lost revenue, with the added potential damage to brand confidence, which as a start-up business, can be particularly harmful.

The Secura Virtual Private Cloud (VPC) is architected with high availability as standard throughout the platform, network and data centre infrastructure. This no single point of failure design, with the automatic failover of VMs offered by VMware vSphere software, creates a platform focused on supporting critical, revenue driving websites and applications.

The Fashion Formula website is monitored by Secura’s ISO 20000 certified support desk, 24/7, 365 days a year, who pro-actively identify potential issues and respond rapidly to requests to ensure the uninterrupted operation of the website.

Secura CEO, Ollie Beaton, commented:

Fashion Formula are a really exciting start-up business that are leveraging web technology alongside their passion and experience in textiles, to create really accessible and striking products for their customers. We’re really excited to be working with them and look forward to supporting them as they grow.

To find out more about Fashion Formula, their products and their bespoke printing service, please visit their website at:

Image credit: batshevs/

Sally Bryant-Haswell

Marketing Manager

Sally is the marketing manager at Secura and makes sure all our events and campaigns run along just tickety-boo.

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