E-commerce Part 4: Keeping up to Speed and the Value of Staying Online

By Hannah Simons on 18th June, 2020.

This four-part series will explore the transformation of the digital landscape within e-commerce and provide insight and practical guidance on how online retailers can benefit from cloud hosting technologies.

Don’t miss out! Make sure you check out our blog weekly at secura.cloud/blog, or find our updates on our social pages at @securacloud for regular posts and industry insights.

In our last e-commerce insight’s blog, we explored how e-commerce websites can take advantage of scaling their hosting requirements to compete in the online market. In this blog we will dive deeper into the importance of speed in e-commerce and the value of staying online.

Keeping up to Speed

The benefits of speed to any business are obvious, but they can’t be overstated. With everyone and everything moving faster, innovation and efficiency are undoubtedly key factors in keeping up with consumers in any market.

Living in an age of technology, ever changing trends and near-instant gratification, the e-commerce industry has flourished enormously in the last few years. Consumers have come to expect a level of quick service to satisfy their appetites for consumption. The power to buy and consume fashion products alone online is projected to grow to more than 1.2 billion by the end of 2020, a figure which highlights the shift in how we’re shopping and where we are buying.

With the pace at which new technology progresses, companies now more than ever must take proactive steps to stay ahead. E-commerce show no signs of slowing down either, with roughly 93% of the UK internet users expected to do online shopping by 2021, the highest shopping penetration rate in Europe.

The Value of Staying Online

With e-commerce, m-commerce and the online-only business model becoming increasingly popular, businesses can incur a wide range of indirect costs from a serious downtime incident, including loss of revenue, productivity, the cost of recovery and reputational damage.

Facts and Figures (Click for Source)

  • 90% of shoppers will leave an e-commerce site that failed to load fast enough
  • 57% will leave a slow site and move to purchase products from a similar retailer
  • Almost ¼ of online shoppers will not return to slow e-commerce sites

Statistics show that 40% of users will go to a competitor after a bad experience, yet many consumers still have trouble accessing websites at busy times or completing a simple online transaction. Shoppers are spoilt for choice and will not hesitate to buy from competitors if even the slightest inconvenience arises.

The impact of the Covid-19 epidemic on e-commerce in the UK following the closure of many physical stores has undoubtedly led to an upsurge in online shopping activity, with a staggering 74% growth from the same period last year. From online food shopping, creating home offices and gyms, as well as stocking up on electricals to keep us entertained and interconnected, the online retail market has boomed.

How can Secura help?

In such a highly competitive sector, planning to ensure you can stay one step ahead, and choosing a hosting provider that understands your business requirements and can guarantee your e-commerce website speed and availability is crucial to the success of your business.

Secura’s Virtual Private Cloud (VPC) delivers highly available and high-performance hosting for you and your customers. The VPC data centre and network infrastructure are all highly available as standard, with no single points of failure. In fact, we designed Secura’s cloud platform to cater for the needs of businesses who need their website to be online 24 hours a day, 365 days a year – with no exceptions. Your resource performance is guaranteed, uncontended and backed by strict SLA’s – keeping your shop online, round the clock.

Want to find out more? Get in touch with one of our knowledgeable team today for further information.

Image credit: Photoroyalty/Shutterstock.com

Hannah Simons

Marketing Executive

Hannah is the Marketing Executive at Secura, helping the team deliver our campaigns and digital marketing with acute accuracy.

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