Secura will support the continued growth and expansion of construction marketing specialists, Pauley Creative, with rapidly scalable Virtual Private Cloud hosting.
Pauley Creative are a digital marketing agency that build and define marketing strategies and develop lead generation websites, specification tools and web applications for businesses that operate within the construction sector.
They bring a really in-depth understanding of the construction landscape that helps them better shape digital solutions that deliver real ROI for independent building product manufacturers, building product divisions of large corporates and specialist contractors and installers.
They work with a huge range of clients including Saint Gobain, British Gypsum, Celotex and Glazing Vision among many others.
Building on their combined experience of countless campaigns, development projects and product launches, the team at Pauley Creative have created a unique process they call Digital Profit Hunter.
The DPH process starts with rigorous fact-finding and research to understand a customer’s current digital profile, their marketplace and customers, before strategic and positioning recommendations are put forward.
The implementation phase is focused on building all the digital assets required to support the strategy outlined in the recommendations and the website, campaign materials and online specification tools are created and launched.
The final phase takes place over a minimum period of 12 months and sharpens all the tactical tools launched during implementation, to ensure they perform against agreed KPI targets and are effectively nurturing prospects through the sales cycle for the business.
The Secura Virtual Private Cloud platform will now support Pauley Creative’s full range of digital activities.
As the business continues to attract new clients and increases the range of services and projects with their existing customer base, the VPC will scale effortlessly to support them.
The resource-based pricing model of the VPC will allow Pauley Creative to keep their hosting costs closely aligned to their revenues, incrementally increasing their capacity as new customers and projects are won.
Critical customer applications and websites will benefit from a resilient, highly available platform, with no single-points of failure, with business data regularly backed up to a second VPC data centre site and available for rapid restore in the event of any issues.
Secura CEO, Ollie Beaton, said:
Pauley Creative are a fantastic addition to our growing list of digital agency clients and we are confident they will find the VPC a perfect fit for their requirements. They are working with some big customers on exciting projects and we’re very happy to be given the opportunity to underpin that with our hosting.
For more information on Pauley Creative, please visit their website at www.pauleycreative.co.uk
Image credit: ndoeljindoel/Shutterstock.com
Neal works in the marketing team at Secura and makes sure everyone uses the correct font size on their emails. Sometimes he succeeds.
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