Click the header above for the full text transcript of the CFA Marketing case study video.
Dan Nichols, CTO, Secura:
Migration is one of the biggest concerns for any client thinking about changing their hosting provider, so one of the areas that we focus on is sitting down and working through the migration process with clients and giving them the reassurance that we’ve been through it time and time again, we’ve got a very robust process, and also being able to demonstrate that process is reliable, and that we can meet the quite often tight time schedules around migration.
David Ing, Managing Director, CFA Marketing:
CFA is a full service marketing agency. We offer a number of services including PR, copyrighting, social media, creative, digital, and SEO; continuity is the most important thing for us. Our clients rely on us to ensure that their websites are live. We’ve got a number of clients who’ve got e-commerce sites – if those sites aren’t working, they’re losing revenue, and we work closely with Secura to actually ensure that downtime is kept to a minimum and we are confident in the way that Secura actually put our minds at rest and actually approach the process.
There are certain decisions that have to be made around the technical side of migration, but these are the sort of decisions that we can guide customers through. Our operations team have been through this process so many times they know it backwards, and it’s an area where we feel that we add a lot of value for clients in that we can routinely deliver a very safe migration from any other provider.
Our previous supplier didn’t actually invest time and understanding in our business, and we also felt that when we needed to contact them they were too distant. As a business we like to work with suppliers that we would treat as a partner, rather than as a supplier. Secura invested the time to actually understand what we did, and also there’s somebody at the end of the phone when we need to speak to somebody. Also compared to our previous provider, they were much more cost effective.
We at Secura pride ourselves on delivering fantastic technical service, but also we really put a lot of focus into customer service and managing of client service environments. We hear time and time again that many of the larger providers, in particular, have lost the ability to be responsive to clients’ needs. Clients often come to us complaining about lead times in terms of delivering new services with their existing providers, and this is an area where Secura are absolutely responsive. Clients quite often get services delivered the same day.
We’re delighted with how the migration process happened. It went very, very smoothly, and, you know, I’ve very hopeful that we’ve got a long future ahead with Secura.
So to anybody who’s thinking about changing their hosting provider, I’d suggest they pick up the phone and speak to us – find out what it’s like to be a client with Secura.